Chasing potential business leads is akin to hunting, it is arbitrary and impersonal, with no guarantee of success. Building a network is like farming, it is a methodical approach which yields referrals via recommendations from people you know, like & trust.
Networking has been proven to be the most efficient & cost-effective means of growing EVERY business. Build a network with environmentally-friendly & socially-responsible professionals & business owners in the community, to cultivate enduring relationships with people who can help expand your sphere of influence.
Networking, by expanding your sphere of influence, easily promotes your business or profession to reach the desired target-market. In a comfortable, structured atmosphere, get to know, like & trust associates in related fields, forging advantageous relationships, which lead to consistent growth & increased revenue.
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